Most branding projects run 4–6 weeks, depending on scope.

That is okay! Our onboarding process helps clarify your vision.

We use email + phone/video calls to keep everything organized.

Yes. You will receive full rights to all final approved deliverables.

We offer add-on support packages for ongoing updates and design needs.

No! We love collaborating with businesses of all kinds, from startups to established brands.

What is Brand Identity?

Brand identity is the collection of all visual and verbal elements that represent your business—logo, colors, typography, imagery, tone, and messaging. It is how your audience recognizes and connects with you.

Why it Matters:

• Builds trust and credibility.
• Differentiates you from competitors.
• Creates consistency across platforms.
• Makes your brand memorable.

Core Elements of Brand Identity:

• Logo – The signature mark of your brand.
• Color Palette – Evokes emotions and recognition.
• Typography – Fonts set tone and personality.
• Imagery & Graphics – Photography, illustrations, and patterns.
• Voice & Messaging – The way you speak to your audience.

Step 1: Know Your Brand Personality

Ask: Is your brand playful, professional, luxurious, or bold? Your logo style should reflect this.

Step 2: Understand Logo Types

• Wordmark – Your business name in stylized text (e.g., Google).
• Lettermark – Initials or abbreviations (e.g., NASA).
• Symbol/Icon – A simple graphic (e.g., Apple).
• Combination Mark – Text + symbol (e.g., Adidas).

Step 3: Keep It Simple & Scalable

Your logo should work at any size—on a billboard or a business card.

Step 4: Ensure Versatility

Create logo variations: full color, black and white, and simplified.

Step 5: Test It Out

Ask: Does it feel timeless? Is it unique? Would my audience connect with it?